Change. It’s the only constant in the B2B marketer’s world. Keeping up with the latest innovation or leadership theory. Knowing about developments in change management strategies or the impact of digital transformation.
Following leaders in customer experience and sales alignment. Understanding new technologies, processes, acronyms … It doesn’t matter if you’re the chief marketing officer or starting out in the field, or if you’re based in Sydney, Seoul or Singapore.
Change is inevitable.
Marketorium’s mission is to be the most credible and reliable website in the Asia-Pacific region for B2B marketing insights and knowledge.
Our aim is to give B2B marketers in APAC the tools and information they need to succeed in their own careers, as well as challenge and inspire them to elevate their own organisations and the broader industry.
Marketorium is independent – our only obligation is championing marketing’s role inside organisations, especially the C-suite. We seek to help all B2B marketers navigate trends and newest ways of thinking and working, as marketing expands its influence. We promote best practices and standards, and occasionally confront industry orthodoxy.
Marketorium is your place for B2B marketing in APAC.
Peter is an experienced and versatile writer and editor. Over more than two decades at Fairfax Media, he held a number of senior roles at The Sydney Morning Herald, including assistant editor, commercial editor and sections editor.
Daniel is a writer, editor and project manager with experience in elite journalism at Fairfax Media. For the past five years he has worked in B2B content creation, and has written hundreds of articles and edited numerous magazines.
Emma founded the annual B2B Marketing Leaders Forum – the largest gathering of APAC business marketers – after 13 years as head of marketing for B2B events and publishing industries in Australia, Europe and the Middle East.
Azadeh is a writer, lecturer and senior content marketing consultant. A former finance lawyer, she became ThomsonReuters’ senior legal news editor, and has since produced premium content for publications such as The Times (UK), CMO magazine, PC World and Fast Business.