Measurement Archives - Marketorium

Insights for B2B marketers in Asia Pacific

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B2B marketing Marketorium Slack Kelly Watkins CMO leadership measurement

Kelly Watkins: the secrets of Slack’s incredible growth

October 4, 2018

b2b marketing Marketorium MQLs measurement CMO

Are MQLs going out of fashion?

Rebecca Malzacher International SOS B2B marketing Marketorium data measurement

Operation data: turning insights into strategic decisions

Penny Elmslie Xero B2B Marketing Marketorium measurement metrics management

How to report the right stuff (not fluff) to management

data swimming

Marketers will soon be swimming in data

weapon

How marketers can use data as a weapon

February 8, 2018