Emma Roborgh on B2B Forum Highlights
Organiser Emma Roborgh gives her highlights from this year’s event in Sydney. The best thing about being the founder of the B2B Marketing Leaders Forum is that after a year of hard work and planning to put the program and event together, I get to sit back and listen to fantastic B2B CMOs and marketing […]
Jason Miller’s B2B Creativity Insight
LinkedIn’s Jason Miller on what B2B content marketers can learn from their B2C cousins. As LinkedIn’s global group manager for content and social media marketing, Jason Miller knows about using content marketing to reach businesses. But as he started his career on the consumer side, working for Sony’s music arm, he thought B2B content marketing […]
Empowering CMOs at B2B Forum
What do you get when 400 marketers come together for two days in Sydney? At least two dozen insights written author and corporate storyteller Gina Balarin. What about the B2B Marketing Leaders Forum in Sydney makes it unique? The B2B Marketing Leaders Forum is a great opportunity to gain skills or share impressions or experiences […]
The Decline of MQLs as a B2B Metric
The concept of relying only on marketing qualified leads (MQLs) to measure effectiveness might go the way of platform shoes and disco balls. MQLs are losing favor as a one-size-fits-all measure of marketing’s ability to push sales leads down the pipeline, say B2B industry leaders. Although marketing automation gave rise to the prospect of MQLs […]