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Marketing & Advertising

Essential Brand Building for Startups

In the startup ecosystem, branding is an aspect of your business strategy and the crux of your identity in the marketplace. Unlike established businesses, startups must quickly assert their presence and value proposition. Effective branding is the tool that can help them achieve this. It’s about creating a personality for your business that reflects its […]

January 11, 2024 6 min read
Marketing & Advertising

Crafting Your Winning Marketing Plan

Navigating the constantly evolving business environment, the importance of a meticulously devised marketing plan cannot be overstated. It’s crucial, especially for ambitious entrepreneurs and business students keen on mastering strategic business planning. This guide is specifically crafted to make creating a marketing plan smoother and more efficient, presenting a straightforward, step-by-step outline that is detailed […]

January 10, 2024 4 min read
Marketing & Advertising

The Future of Marketing: Emerging Trends

Marketing is pivotal in an era marked by rapid technological advancements and shifting consumer behaviors. For students in business faculties, understanding the trajectory of marketing trends is not just an academic exercise; it’s a crucial part of preparing for a dynamic professional landscape. This article delves into the future of marketing, exploring emerging trends and […]

January 10, 2024 7 min read
Case Studies

Patagonia’s Sustainable Business Model

At a time when being environmentally conscious is essential for business, not just a moral choice, sustainable practices are increasingly critical for forward-thinking companies. This piece explores this trend using Patagonia as a case study, a brand renowned for its pioneering role in adopting eco-friendly approaches. Aimed at business faculty students, this piece unravels how […]

December 11, 2023 7 min read
Management & Leadership

Diversity & Inclusion in Leadership

In today’s rapidly evolving business world, leadership transcends beyond mere management and decision-making. It embodies a broader spectrum where diversity and inclusion play pivotal roles. As future business leaders and influencers, students in business faculties are increasingly required to understand and integrate these concepts into their leadership style. This article aims to delve deep into […]

December 4, 2023 4 min read
Marketing & Advertising

The Power of Psychology in Advertising

In the ever-evolving landscape of modern business, understanding the psychology behind advertising has never been more crucial. As future leaders in the business world, faculty students must grasp how psychological principles drive consumer behavior and decision-making processes. This article delves into the intricate relationship between advertising and consumer psychology, unraveling the subtle yet powerful tactics […]

December 4, 2023 4 min read
Case Studies

Blockbuster: Lessons from Its Downfall

In the ever-evolving landscape of business, few stories offer as many lessons as the rise and fall of Blockbuster. Once a household name dominating the home entertainment industry, Blockbuster’s downfall is a cautionary tale for future entrepreneurs and business leaders. This article delves into the intricate details of Blockbuster’s journey, aiming to uncover the strategic […]

December 4, 2023 5 min read
Marketing & Advertising

Leading High-Performance Teams

In the ever-evolving business landscape, leading high-performance teams is a pivotal skill for aspiring professionals in the business faculty. This article embarks on a comprehensive exploration of the strategies essential for cultivating and leading teams that not only meet but exceed expectations in performance. Focusing on practical insights and academic theories, it aims to guide […]

December 4, 2023 5 min read
Marketing & Advertising

Effective Content Strategy for Business Students

In the digitally driven world of modern business, content marketing has emerged as a pivotal element for success. This strategy, more than just a marketing tool, is a comprehensive approach that involves creating and sharing valuable content to attract and engage a specific target audience. As business faculty students, understanding how to craft an effective […]

December 1, 2023 4 min read
Management & Leadership

The Power of Delta’s Business Landscape

The Business Mecca of Delta Delta isn’t merely a geographical entity; it embodies a dynamic nexus of opportunities, growth, and innovation. Seamlessly blending its rich history with a vision for the future, the region presents an enticing tapestry of industrious vigor, entrepreneurial spirit, and economic prowess. Entrepreneurs, seasoned business magnates, and even novices in the […]

September 27, 2023 3 min read
Career & Professional Development

Elevate Your Career with JDE101

In a world that pivots rapidly on the axis of technology, the business landscape is continuously evolving, offering unprecedented opportunities for those prepared to seize them. For aspiring professionals, this is a golden era where integrating technology and business processes creates dynamic and rewarding career paths. The journey, however, requires a solid foundation built on […]

September 27, 2023 4 min read
Career & Professional Development

Navigating the Leadership Labyrinth

In the vibrant and ever-changing landscape of the business world, standing at the helm as a distinguished leader is both a challenge and an art. Embarking on this leadership odyssey requires academic understanding and a honed skill set that fosters visionary thinking and resilience. Welcome to the revered Business Leadership Academy, the nexus where aspiring […]

September 27, 2023 5 min read
Career & Professional Development

The Genesis of Success: Understanding Junior Achievement

In the fast-paced and continuously evolving business landscape, nurturing young minds to morph into tomorrow’s visionary leaders has escalated to unprecedented prominence. At the forefront of this mission is the Junior Achievement (JA) program, an initiative of sheer brilliance that empowers youth to stake a claim in their economic success. This groundbreaking program continues beyond […]

September 27, 2023 4 min read
Career & Professional Development

Nurturing the Next Wave of Entrepreneurs

A new chapter of entrepreneurial vigor is being written in the pulsating heart of Boston, a city renowned for its vibrant synergy and historic significance. A city that has been the cradle of numerous groundbreaking initiatives is again at the forefront, fostering a rich culture of innovation and business acumen. Stepping into this dynamic landscape […]

September 27, 2023 4 min read
Case Studies

The Future of Business: QHSE Software Solutions

In business management’s dynamic and ever-evolving realm, professionals are perennially seeking avenues to foster efficiency and safety, marking a pathway toward sustained growth. As prospective stalwarts poised to venture into this vibrant domain, it becomes incumbent upon you, the business students, to acquaint yourselves with the paradigm shifts steering modern enterprises. At the forefront of […]

September 27, 2023 6 min read
Management & Leadership

Navigating the Complexities of Risk Assessment

In the bustling epicenter of the global business arena, adept risk management emerges as a skill and a veritable art form that distinguishes the trailblazers from the novices. It is a realm where strategy meets foresight, allowing enterprises to navigate the turbulent waters of the business world with aplomb and skill. As we unravel in […]

September 27, 2023 7 min read
Case Studies

IBM’s Susan Jain on Future CMO Skills

Susan Jain, CMO of Asia Pacific for IBM, explains what the next marketing leaders will need in their bag of tricks. A B2B CMO already juggles multiple responsibilities across a business, and the number and reach of these demands will only increase. The future CMO will need to be a one-part businessperson, adviser, leader, and […]

September 27, 2023 3 min read
Management & Leadership

Tim Lyons on Cultural Shifts

QSR International’s Tim Lyons explains the role of leadership in driving customer centricity. Moving to true customer centricity is one of the most significant change projects a business can undertake. It requires the right people, processes, and technology to know and meet customer needs, from awareness to advocacy. Tim Lyons is Chief Marketing Officer at […]

September 27, 2023 4 min read
Case Studies

Natalie Feehan on MYOB’s Evolution

Marketing boss Natalie Feehan on how the financial software company has remade itself and what it must do next. When she started as Executive General Manager of Group Marketing, Natalie Feehan’s brief at business management software MYOB was nothing less than a total brand transformation. Having spent much of her career working in the real […]

September 26, 2023 3 min read
Marketing & Advertising

Anna Large on Synergizing Sales & Marketing

OFX’s Anna Large says meaningful alignment comes down to maintaining good relationships and sharing goals through technology. Successful sales and marketing alignment is like a good marriage, says OFX B2B Marketing Manager Anna Large. When it works at its best, the relationship offers mutual benefits. Both sides share goals and, most importantly, have respect for […]

September 26, 2023 3 min read
Management & Leadership

Making B2B Customer Experience Non-Negotiable

The C-suite needs to understand why great B2B customer experience is now non-negotiable, says Carlos Hidalgo. Carlos Hidalgo always hears it – B2B executives questioning the need to invest in customer experience. They say delivering a great customer experience (CX) would be nice. But what impact will it have on the bottom line? Hidalgo, a […]

September 26, 2023 3 min read
Marketing & Advertising

Revolutionizing B2B Marketing with ABM

Account-based marketing (ABM) is too difficult to do at scale. Not any longer. Nothing says modern B2B marketing quite like the letters “ABM”. While account-based marketing seems a relatively recent and compelling concept, the idea of businesses concentrating their sales and marketing efforts on the biggest and best customers is hardly controversial if difficult to […]

September 26, 2023 3 min read
Case Studies

Nick Reynolds: Wielding Data Wisely

Lenovo Asia-Pacific CMO Nick Reynolds explains why intelligent analytics create a competitive advantage. Dressed in the casual business attire of a modern marketer, Lenovo Asia-Pacific CMO Nick Reynolds doesn’t look like a warrior. But Reynolds, who was named as one of Australia’s most influential CMOs in LinkedIn’s 2017 Power Profiles list, has a powerful weapon, […]

September 26, 2023 3 min read
Marketing & Advertising

Hexagon PPM’s Collaborative Vision

A blinkered focus on results can cause conflicts between sales and marketing. But they can share a vision, says Hexagon PPM’s Ljubica Radoicic. We know businesses thrive when sales and marketing teams work together. They can feed each other valuable insights to help meet customers’ needs. But too often, it feels like they see the […]

September 26, 2023 3 min read
Career & Professional Development

Cisco’s APAC Marketing Maven

APAC marketing boss for Cisco on his influences, ambitions for his company, and why he thinks it’s never been a better time to be a marketer. Marketers often claim to have worked with inspirational people. Mark Phibbs, Cisco’s Vice President of Marketing and Communications for Asia-Pacific and Japan, can do much better than that. He […]

September 26, 2023 5 min read
Case Studies

Emma Roborgh on B2B Forum Highlights

Organiser Emma Roborgh gives her highlights from this year’s event in Sydney. The best thing about being the founder of the B2B Marketing Leaders Forum is that after a year of hard work and planning to put the program and event together, I get to sit back and listen to fantastic B2B CMOs and marketing […]

September 26, 2023 9 min read
Marketing & Advertising

Mastering B2B Social Media Strategy

LinkedIn and other social channels provide ideal opportunities to engage with customers, but you must carefully plan your approach. The pressure is on B2B marketers to listen and engage with their customers more proactively than ever before. But when it comes to social media, experts warn marketers to take a more strategic approach to interacting […]

September 26, 2023 5 min read
Marketing & Advertising

APAC Experts Share Martech Tips

Words of advice from two APAC B2B martech heavyweights: Ansell’s Mitchell Mackey and Telstra Wholesale’s Glenn Flower. Marketing technology tends to evoke one of two reactions in B2B marketers. There’s praise for its ability to target qualified sales leads and improve customer personalization. And there’s frustration because it can be difficult to set up, synchronize, […]

September 26, 2023 5 min read
Marketing & Advertising

Fostering Creativity in B2B Marketing

Carla Johnson says that businesses looking to encourage a creative environment need to engage in ‘perpetual innovation’. US marketing expert Carla Johnson has a ready gauge to determine how prepared companies are to be creative and promote fresh ideas to help their customers. “I think there are two kinds of companies,” Johnson says. “There are […]

September 26, 2023 5 min read
Management & Leadership

Data-Driven Transformation in Marketing

Savvy CMOs translate data expertise into business intelligence, impacting the whole marketing team, the wider business, and the CMO’s role. Marketing has always used data. However, a move to digital platforms has increased the data collected and how this information is used, changing marketing’s place in the business. Rebecca Malzacher is the General Manager of […]

September 26, 2023 4 min read
Management & Leadership

Challenges and Strategies in B2B Video Marketing

A survey has found that video marketers need help measuring its impact, devoting sufficient resources, and using it to reach the right audiences. Video might have killed the radio star, but it still has some way of proving its worth for B2B marketers. Creating a video is difficult because you need to attract a lot […]

September 26, 2023 3 min read
Management & Leadership

Cloud-Based Communication in B2B

Slack, Spark, Stride … cloud-based business communication software breaks down internal divisions. One of the most competitive fields in B2B is internal communication technology. Once the chief domain of IT teams, cloud-based apps, and browser-based platforms have become vital tools for enterprises to communicate across silos and borders, especially marketing teams spread across regions such […]

September 26, 2023 2 min read
Case Studies

Jason Miller’s B2B Creativity Insight

LinkedIn’s Jason Miller on what B2B content marketers can learn from their B2C cousins. As LinkedIn’s global group manager for content and social media marketing, Jason Miller knows about using content marketing to reach businesses. But as he started his career on the consumer side, working for Sony’s music arm, he thought B2B content marketing […]

September 26, 2023 2 min read
Case Studies

Empowering CMOs at B2B Forum

What do you get when 400 marketers come together for two days in Sydney? At least two dozen insights written author and corporate storyteller Gina Balarin. What about the B2B Marketing Leaders Forum in Sydney makes it unique? The B2B Marketing Leaders Forum is a great opportunity to gain skills or share impressions or experiences […]

September 26, 2023 4 min read
Case Studies

The Decline of MQLs as a B2B Metric

The concept of relying only on marketing qualified leads (MQLs) to measure effectiveness might go the way of platform shoes and disco balls. MQLs are losing favor as a one-size-fits-all measure of marketing’s ability to push sales leads down the pipeline, say B2B industry leaders. Although marketing automation gave rise to the prospect of MQLs […]

September 26, 2023 3 min read
Management & Leadership

NAB and Domo: Turning Data into Insights

National Australia Bank and Domo combined forces to help the bank’s marketing team fully use customer information. NAB marketers were trying to make sense of what they were seeing. Millions of customer data points, thousands of actionable insights, and unknown numbers of opportunities were potentially passing them by every day. The marketing executives at Australia’s […]

September 26, 2023 3 min read
Career & Professional Development

Beyond Technology: Atlassian Makes Its Move

Atlassian CMO Robert Chatwani spent much of his career at eBay and sees surprising similarities between the two global businesses. Robert Chatwani was not an obvious choice to be named CMO of Australia’s most successful technology startup. The US native had spent 12 years at the online auction site eBay and had a distinguished record […]

September 26, 2023 5 min read