The Future of Business: QHSE Software Solutions
In business management’s dynamic and ever-evolving realm, professionals are perennially seeking avenues to foster efficiency and safety, marking a pathway toward sustained growth. As prospective stalwarts poised to venture into this vibrant domain, it becomes incumbent upon you, the business students, to acquaint yourselves with the paradigm shifts steering modern enterprises. At the forefront of […]
IBM’s Susan Jain on Future CMO Skills
Susan Jain, CMO of Asia Pacific for IBM, explains what the next marketing leaders will need in their bag of tricks. A B2B CMO already juggles multiple responsibilities across a business, and the number and reach of these demands will only increase. The future CMO will need to be a one-part businessperson, adviser, leader, and […]
Natalie Feehan on MYOB’s Evolution
Marketing boss Natalie Feehan on how the financial software company has remade itself and what it must do next. When she started as Executive General Manager of Group Marketing, Natalie Feehan’s brief at business management software MYOB was nothing less than a total brand transformation. Having spent much of her career working in the real […]
Nick Reynolds: Wielding Data Wisely
Lenovo Asia-Pacific CMO Nick Reynolds explains why intelligent analytics create a competitive advantage. Dressed in the casual business attire of a modern marketer, Lenovo Asia-Pacific CMO Nick Reynolds doesn’t look like a warrior. But Reynolds, who was named as one of Australia’s most influential CMOs in LinkedIn’s 2017 Power Profiles list, has a powerful weapon, […]
Emma Roborgh on B2B Forum Highlights
Organiser Emma Roborgh gives her highlights from this year’s event in Sydney. The best thing about being the founder of the B2B Marketing Leaders Forum is that after a year of hard work and planning to put the program and event together, I get to sit back and listen to fantastic B2B CMOs and marketing […]
Jason Miller’s B2B Creativity Insight
LinkedIn’s Jason Miller on what B2B content marketers can learn from their B2C cousins. As LinkedIn’s global group manager for content and social media marketing, Jason Miller knows about using content marketing to reach businesses. But as he started his career on the consumer side, working for Sony’s music arm, he thought B2B content marketing […]