Case Studies
The Decline of MQLs as a B2B Metric
The concept of relying only on marketing qualified leads (MQLs) to measure effectiveness might go the way of platform shoes and disco balls. MQLs are losing favor as a one-size-fits-all measure of marketing’s ability to push sales leads down the pipeline, say B2B industry leaders. Although marketing automation gave rise to the prospect of MQLs […]
September 26, 2023
3 min read