Management & Leadership

Cloud-Based Communication in B2B

Slack, Spark, Stride … cloud-based business communication software breaks down internal divisions. One of the most competitive fields in B2B is internal communication technology. Once the chief domain of IT teams, cloud-based apps, and browser-based platforms have become vital tools for enterprises to communicate across silos and borders, especially marketing teams spread across regions such […]

Management & Leadership

NAB and Domo: Turning Data into Insights

National Australia Bank and Domo combined forces to help the bank’s marketing team fully use customer information. NAB marketers were trying to make sense of what they were seeing. Millions of customer data points, thousands of actionable insights, and unknown numbers of opportunities were potentially passing them by every day. The marketing executives at Australia’s […]