Challenges and Strategies in B2B Video Marketing
A survey has found that video marketers need help measuring its impact, devoting sufficient resources, and using it to reach the right audiences. Video might have killed the radio star, but it still has some way of proving its worth for B2B marketers. Creating a video is difficult because you need to attract a lot […]
Cloud-Based Communication in B2B
Slack, Spark, Stride … cloud-based business communication software breaks down internal divisions. One of the most competitive fields in B2B is internal communication technology. Once the chief domain of IT teams, cloud-based apps, and browser-based platforms have become vital tools for enterprises to communicate across silos and borders, especially marketing teams spread across regions such […]
NAB and Domo: Turning Data into Insights
National Australia Bank and Domo combined forces to help the bank’s marketing team fully use customer information. NAB marketers were trying to make sense of what they were seeing. Millions of customer data points, thousands of actionable insights, and unknown numbers of opportunities were potentially passing them by every day. The marketing executives at Australia’s […]