The Power of Delta’s Business Landscape
The Business Mecca of Delta Delta isn’t merely a geographical entity; it embodies a dynamic nexus of opportunities, growth, and innovation. Seamlessly blending its rich history with a vision for the future, the region presents an enticing tapestry of industrious vigor, entrepreneurial spirit, and economic prowess. Entrepreneurs, seasoned business magnates, and even novices in the […]
Navigating the Complexities of Risk Assessment
In the bustling epicenter of the global business arena, adept risk management emerges as a skill and a veritable art form that distinguishes the trailblazers from the novices. It is a realm where strategy meets foresight, allowing enterprises to navigate the turbulent waters of the business world with aplomb and skill. As we unravel in […]
Tim Lyons on Cultural Shifts
QSR International’s Tim Lyons explains the role of leadership in driving customer centricity. Moving to true customer centricity is one of the most significant change projects a business can undertake. It requires the right people, processes, and technology to know and meet customer needs, from awareness to advocacy. Tim Lyons is Chief Marketing Officer at […]
Making B2B Customer Experience Non-Negotiable
The C-suite needs to understand why great B2B customer experience is now non-negotiable, says Carlos Hidalgo. Carlos Hidalgo always hears it – B2B executives questioning the need to invest in customer experience. They say delivering a great customer experience (CX) would be nice. But what impact will it have on the bottom line? Hidalgo, a […]
Data-Driven Transformation in Marketing
Savvy CMOs translate data expertise into business intelligence, impacting the whole marketing team, the wider business, and the CMO’s role. Marketing has always used data. However, a move to digital platforms has increased the data collected and how this information is used, changing marketing’s place in the business. Rebecca Malzacher is the General Manager of […]
Challenges and Strategies in B2B Video Marketing
A survey has found that video marketers need help measuring its impact, devoting sufficient resources, and using it to reach the right audiences. Video might have killed the radio star, but it still has some way of proving its worth for B2B marketers. Creating a video is difficult because you need to attract a lot […]