Patagonia’s Sustainable Business Model
At a time when being environmentally conscious is essential for business, not just a moral choice, sustainable practices are increasingly critical for forward-thinking companies. This piece explores this trend using Patagonia as a case study, a brand renowned for its pioneering role in adopting eco-friendly approaches. Aimed at business faculty students, this piece unravels how […]
Blockbuster: Lessons from Its Downfall
In the ever-evolving landscape of business, few stories offer as many lessons as the rise and fall of Blockbuster. Once a household name dominating the home entertainment industry, Blockbuster’s downfall is a cautionary tale for future entrepreneurs and business leaders. This article delves into the intricate details of Blockbuster’s journey, aiming to uncover the strategic […]
The Future of Business: QHSE Software Solutions
In business management’s dynamic and ever-evolving realm, professionals are perennially seeking avenues to foster efficiency and safety, marking a pathway toward sustained growth. As prospective stalwarts poised to venture into this vibrant domain, it becomes incumbent upon you, the business students, to acquaint yourselves with the paradigm shifts steering modern enterprises. At the forefront of […]
IBM’s Susan Jain on Future CMO Skills
Susan Jain, CMO of Asia Pacific for IBM, explains what the next marketing leaders will need in their bag of tricks. A B2B CMO already juggles multiple responsibilities across a business, and the number and reach of these demands will only increase. The future CMO will need to be a one-part businessperson, adviser, leader, and […]
Natalie Feehan on MYOB’s Evolution
Marketing boss Natalie Feehan on how the financial software company has remade itself and what it must do next. When she started as Executive General Manager of Group Marketing, Natalie Feehan’s brief at business management software MYOB was nothing less than a total brand transformation. Having spent much of her career working in the real […]
Nick Reynolds: Wielding Data Wisely
Lenovo Asia-Pacific CMO Nick Reynolds explains why intelligent analytics create a competitive advantage. Dressed in the casual business attire of a modern marketer, Lenovo Asia-Pacific CMO Nick Reynolds doesn’t look like a warrior. But Reynolds, who was named as one of Australia’s most influential CMOs in LinkedIn’s 2017 Power Profiles list, has a powerful weapon, […]